Tourism signs (also known as brown signs) direct drivers to an attraction or facility along the most appropriate route, and are not used to advertise a business.
Destination categories include:
If your tourist attraction or facility is located directly off the A31, A35 (west of Bere Regis) and A303 trunk roads, you'll need to apply to National Highways.
You will be charged:
You will need to refer to this documentation when completing an application for tourism signs:
When you apply, you will need to tell us:
Download the tourism sign application form
Return completed applications to: Dorset Highways (Tourism Signs), Sign Shop, Charminster Depot, Wanchard Lane, Charminster, Dorchester, DT2 9RP
If you require the application form in an alternative format, please contact customerservices@dorsetcouncil.gov.uk.
We aim to respond to your application within 28 days.
We will assess your application in consideration of:
Please note that it may take up to six months for sign installation.
We will send you a secure link after reviewing your application, to make online payment.
